Workshop:
IPTV Content Strategies - 30th November 2009
9:30am to 4:30pm
Session 1 - the content ecosystem
- Attracting new customers through an expanded content offering
- Understanding the content value chain
- Mapping the competitive landscape for content delivery - where can you add value?
Session 2: Building a Revenue Model
- Understanding sales drivers, margin generators & up sell generators
- Variety, interactivity & community
- Potential revenue streams: content, advertising & interaction
- Clarifying the different VOD models and their role in playout
Session 3: Lessons for the Market
- Market case studies
- The role of the long tail
- Piracy and how it is influenced by playout strategies
- TV delinearisation and relinearisation
Session 4: Negotiating Content Rights
- Content acquisition and licensing
- The role of content aggregation
Your Workshop Leader
Mihai Crasneanu is the Managing Director of Grey Juice Lab ( Paris, Miami, Dubai) a VOD and IPTV content aggregation company with licensing agreements with most of the major Holliwood studios for Latin America, Europe and the Middle East, and a range of content services for telecom and cable operators. Mihai was previously the founder and CEO of Glowria, the largest white label VOD platform in Europe, and prior to that, the VP of International Development for UOL over 7 countries in Latin America and the US.
