Wednesday

Main Stream

Session 1: Content, Portability and Convergence

9:00 AM

Informa Welcome & Speed Networking

  • Tony Brown, Editor, AsiaCom

9:10 AM

Encouraging Growth Through Top Quality Programming

  • Why strong content brands make sense in a multi-platform television world
  • How does Turner keep close to viewers in a multi-channel, multi-screen environment?
  • Does on-demand increase our time with audiences, or simply shift it?
  • Ways that IPTV providers can help content owners reach their audiences
  • Market opportunities for increasing localisation and language diversity in Asia
  • Personalisation, interactive, UGC, community…where is content headed next?
    •  

    • Ringo Chan, VP, Wireless Development Asia Pacific, Turner Entertainment Networks Asia Inc. (TENA)

    9:30 AM

    How Internet TV Enriches People?s Lives

  • How does the internet enrich TV user experiences?
  • How does the internet enrich business for service providers, contents providers, operators and TV branding?
  • What is Intel?s vision and value proposition on TV evolution?
  • How can Intel?s solution help vendors? time to market?
    •  

    • Michael W Chen, Director, Embedded Sales Group and Ultra Mobility Group, Intel Asia-Pacific

    10:00 AM

    Panel Discussion: Responding To The Era Of Choice

  • Considering the value of content portability for consumers on the move
  • What is the market opportunity for content downloads from IPTV to personal devices?
  • How can operators integrate IPTV with mobile TV as a seamless experience?
  • How will wireless broadband impact the market for mobile content consumption?
  • Is video via the mobile Internet a threat to mobile Pay TV ambitions?
    •  

    • Ampai Pornprasertsakul, Deputy Director, IPTV Software Dev, True Internet, Thailand
    • Mark Rooney, Group Account Director Pace Networks
    • Padraic Marren, Head of Marketing, Digisoft.tv

    10:40 AM

    Networking Break & Exhibition Visit

      11:30 AM

      The Importance of Global IPTV Standards in Asia

    • A standards-based view of content delivery to any enabled device, over any broadband IP access
    • The importance of having a single view to all multimedia and personal
      • communications services
    • Why the consumer electronics industry should participate in IPTV
      • standards
    • Why standards should be a necessary part of both strategic planning and tactical implementation
    • How global standards are applicable to the needs of regional and local markets, and will help the industry scale
    • What Open IPTV Forum brings to the table considering the above
      •  

        Moderator:
      • Monika Gadhammar, Director of Marketing, Open IPTV Forum
        • Panellists:
      • Paul Berriman, CTO, PCCW, Hong Kong
      • Paul Szucs, Technology & Standards, Sony Europe
      • Steven Hawley, Analyst, TV Strategies, USA
      • Yun Chao Hu, President, Open IPTV Forum

      11:50 AM

      Unlocking the Key to Optimal Quality

    • The challenges operators face in delivering maximum capability, capacity and mobility while still driving profitability
    • What will new services look like and what will consumers expect?
    • Highlighting the key enabling technologies to deliver optimal quality to the end-user
      •  

      • Jean Michel Planche, President, Witbe

      12:10 PM

      Panel Discussion: IPTV Content & OTT Apps: Widening the Walled Garden

    • How can content providers, service providers and OTTs work together profitably to create enough revenue for all?
    • Is there value in widening the IPTV walled garden?
    • Dual subs - why is Asian telco IPTV increasingly being taken up by households alongside cable and DTH?
    • Technological challenges involved in interactivity and limiting content piracy
    • Competing with terrestrial channels ? what do Asian audiences want?
      •  

      • Ringo Chan, VP, Wireless Development Asia Pacific, Turner Entertainment Networks Asia Inc. (TENA)
      • Joyce Yeung, Senior Vice President and General Manager, BBC Worldwide, Hong Kong
      • Paul Osborne, Managing Director of Research & Development,, Securemedia

      12:40 PM

      Lunch & Exhibition Visit

        Session 2: South East Asia Focus: The Route to Profitability SPECIAL FOCUS: SOUTH KOREA

        1:40 PM

        Introduction and Overview of the South Korean IPTV Market

        Introduction and Overview of the South Korean IPTV Market

        • Hee Sul Park, Chairman of the Committee for Policy Planning, KODIMA, South Korea
        • In-Gyu Kim, Chairman, KODIMA, South Korea

        2:00 PM

        Operator Case Study: Widening the IPTV Offering in South Korea

      • New developments: Expanding VOD-only services to full IPTV operations including live broadcast channels
      • Technical challenges involved
      • The importance of an effective network evolution strategy to improve market share and keep up with the competition
        • Introduction and Overview of the South Korean IPTV Market

        • Young-Kil Suh, Senior Advisor, SK Telecom, South Korea

        2:15 PM

        Operator Case Study: Benefits of Advertising over Pay-Per-View

      • Utilising advertising as a way to fund ?free? on-demand and interactive TV
      • Targeted advertising: the opportunity to combine specialist audiences with reporting
      • Justifying advertising spend with quality rather than just numbers
      • Subscriber activity and IPTV growth to date
        •  

        • Joo-Sik Lee, EVP, Head of Home Network Division, SK Broadband & CEO, SK Broadband Media, SK Broadband, South Korea

        2:30 PM

        Operator Case Study: Successful Expansion in a Competitive Environment

      • Assessing fierce operator competition in Korea and what effect this has on consumer trends
      • Achieving rapid customer acquisition through the introduction of linear channels in addition to VOD
      • Adopting aggressive marketing techniques to maximise customer base expansion
        •  

        • Sung-Jun Ahn, Vice President of myLGtv Business Division, LG Dacom, South Korea

        2:45 PM

        Panel Discussion: Lessons Learned From the Korean IPTV Experience

      • Which systems, innovations and technologies currently being used by Korean operators are of relevance to the rest of the region?
      • What will be the main drivers of the Korean IPTV market moving forward?
      • What lessons should the rest of the continent learn from their operations?
        •  

        • Hee Sul Park, Chairman of the Committee for Policy Planning, KODIMA, South Korea
        • Sung-Jun Ahn, Vice President of myLGtv Business Division, LG Dacom, South Korea
        • Young-Kil Suh, Senior Advisor, SK Telecom, South Korea
        • Joo-Sik Lee, EVP, Head of Home Network Division, SK Broadband & CEO, SK Broadband Media, SK Broadband, South Korea

        3:15 PM

        Networking Break & Exhibition Visit

          Session 3: South East Asia Focus: The Route to Profitability SPECIAL FOCUS: CHINA

          3:45 PM

          Operator Case Study: Expansion and Development: New Services, Better Quality, Greater Efficiency

        • Feedback on IPTV deployment and operations to date
        • Challenges of the competitive PayTV landscape
        • Where do we go from here? On the way towards increased subscribers and greater ARPU
        • Offering an increased selection of VOD dramas and movies to help retain and expand subscribers
          •  

          • Bobby Lee, ,CTO, BesTV, Shanghai Media Group (SMG), China

          4:00 PM

          Operator Case Study: Cultivating A Good Relationship With Customers

        • How important is customer relationship management for IPTV?
        • Considering the market for consumers seeking better care: will they pay more?
        • Customer buying trends, from a la carte and bundles to linear and on-demand
        • Pricing and marketing strategies for IPTV in the context of triple-play/quadruple-play operations
        • Evaluating which bundles, pricing and contract options really work
          •  

          • Senior Representative, Shanghai Telecom, China

          4:15 PM

          Operator Case Study: Be Creative and Cooperative: China's Leading National Media Working to Extend its Advantages into IPTV

        • Unique advantages and resources of CCTV-IPTV
        • New cooperation model to develop local market
        • Accelerate market development by collaboration
        • Explore China's internet TV market, a new business model for IPTV
          •  

          • Zhang Yuxia, Director of IPTV Business Unit, CCTV International, China

          4:30 PM

          Panel Discussion: South East Asia Conclusions and Strategies for Ensuring IPTV?s Success Long-Term

        • What relevance does the Chinese IPTV market hold for the rest of the region?
        • Improving ARPU and why this is essential for the longevity of all IPTV operations
        • Advice for new operators ? what is the best way to succeed?
        • Connecting with the youth market ? the key to the future
        • Anticipations and expectations for the year ahead
          •  

          • Paul Berriman, Managing Director, TV & New Media,, PCCW, Hong Kong
          • Jeremy Kung, Executive Vice President, Consumer, TeleKom Malaysia Barhad
          • Bobby Lee, CTO, BesTV, Shanghai Media Group (SMG), China
          • Mrs Oyungerel Chuluuntumur, Deputy Director of Regulatory Department, CRC, Mongolia

          5:00 PM

          End of Day Two.