Tuesday

Main Stream

Session 1: The Growth of IPTV in Asia

8:45 AM

Informa Welcome & Speed Networking Session

  • Tony Brown, Editor, Asia.com

9:00 AM

Official Welcome Address

  • Highlighting Hong Kong?s role at the forefront of IPTV development
  • Importance of innovation and originality in driving technology forward
  • Promoting communication and collaboration across the continent to benefit IPTV long-term

    • Y K Ha, Chairman, OFTA, Hong Kong

    9:15 AM

    Operator Case Study: The Value of IPTV and the Quad Play in Hong Kong

    • PCCW case study: IPTV in the context of a Quadruple Play service.
    • Content is King; The value of premium content
    • Developing new applications across TV, Web and mobile as successful drivers for new revenue
    • Defending the IPTV/PayTV business model whilst embracing OTT content
    • Assessing the outlook for IPTV and new interactive services in the years ahead
    • Paul Berriman, CTO, PCCW

    9:40 AM

    Operator Case Study: Strategies for Launching and Cultivating Rapid Subscriber Growth

  • Assessing the challenges of IPTV deployment in 2009 and results of TM trials to date
  • Attracting new customers through plentiful content choice ? Hypp.TV offering 30 channels increasing to 50 by year-end
  • Free VOD versus subscription VOD ? which method can provide maximum ARPU?
  • Plans for network expansion and development in the next few years
  • Dynamic steps towards a convergent, synchronous future

    • Jeremy Kung, Executive Vice President, Consumer Telekom Malaysia Berhad

    10:00 AM

    Market Analysis and Projections for the Region

  • Regional IPTV subscriptions and analysis of new additions
  • Trends in ARPU and data percentage of revenue
  • Expectations regarding the pattern of regional growth and development in the next five years
  • Overcoming the challenges of current regulatory limitations

    • Tony Brown, Editor, Asia.com

    10:20 AM

    Networking Break & Exhibition Visit

      Session 2: Evolution to an All-IP Network

      11:20 AM

      Panel Discussion: Making IPTV Succeed: Delivery Challenges

    • Assessing the delivery challenges that operators face
    • How can operators ensure best possible picture quality and Quality of Service over hybrid networks?
    • Upgrading bandwidth capacity and network flexibility to handle a variety of end-user connection methods
    • Meeting the need for faster speeds and the capability to cater for increasingly complex and data-heavy applications
    • Ensuring adequate content security measures to protect all parties involved

      • Jack Yang, Business Development Manager, DS2
      • Jose Alvear, Senior IPTV Analyst, MRG
      • Craig Snyder, Sales Director, Asia Pacific, Akamai Technologies
      • Bosco Fernandes, Joint UMTS Forum and GSHA Mobile TV Working Group Chair, UMTS Forum

      11:50 PM

      Transformation to All-IP Over Hybrid Networks

    • Moving networks towards Ethernet ? how best should this be done, both financially and operationally?
    • Advantages of an Ethernet-based system over traditional ATM- and TDM-based lines
    • Implications for IPTV ? how carriage methods directly impact on services
    • Fully utilising the Ethernet through moving from SDH, ATM, or TDM-based pipes over DWDM to Packet over DWDM

      • Bosco Fernandes, Joint UMTS Forum and GSHA Mobile TV Working Group Chair, UMTS Forum

      12:10 PM

      Setting the Scene for Mass Market Next Generation IPTV

      • Market demands for mass market next generation IPTV, globally and in Asia
      • What about the consumer
      • Experiences in developing interoperable end to end IPTV specifications
      • Can standards do the trick or will it only slow down the implementations
      • Are standards to be global or local or both
      • Yun Chao Hu, President, Open IPTV Forum

      12:30 PM

      Lunch & Exhibition Visit

        Session 3: Meeting Service Delivery Challenges

        13:45 PM

        Operator Case Study: The Move Towards Super High-Speeds and Super HD in Japan

      • KDDI?s service today: the consumer offer, packaging and prices
      • The race to deliver highest speed broadband networks, and the impact on IPTV
      • Japan?s love for high-speed broadband and high-definition television
      • Is it inevitable that all television and VOD will move to super high-definition?
      • Is there an opportunity to integrate IPTV with Super 3G wireless services?

        • Dr Hiroki Horiuchi, Executive Director KDDI R&D Laboratories, Japan

        2:00 PM

        Technological Requirements for Mass-Market IPTV

      • Ensuring adequate QoS at full-scale with full service flexibility
      • Dynamic infrastructure to cater for IPTV, VoD and personalised services
      • Maximising network performance and capacity
      • Keeping the service cost-effective

        • Ahtasham Rabbani, Marketing Manager, International Marketing Department ZTE

        2:15 PM

        Initiating a New Standard of Quality in IPTV Services

      • NTT Plala offering the first commercially successful IPTV over IPv6 service
      • Evaluating the success of NTT's Hikari-TV network, holding 89 percent coverage in Japan
      • How will NTT?s service develop in the next few years? How will NTT evolve to meet the needs of the market?
      • Forecasts for the Japanese market in the years ahead

        • Masaaki Takenaka, VP, Global R&D Group, Research & Development Planning Department, NTT

        2:30 PM

        Panel Discussion: Technology Strategy for Next-Gen Applications

      • What lessons can we learn from the example of Japan?
      • Will high-definition programming delivery pose any unique challenges in IPTV environments?
      • What changes will be required to current network design?
      • What does the current landscape of interactive IPTV applications look like?
      • What is the expected timeline for implementation of new services?
      • Technical challenges associated with delivering addressable IPTV advertising
      • Implications for service provider revenue models

        • Matsamitsu Nakamura, General Manager of Planning, BBTV Promotion Department, Softbank BB Corp, Japan
        • Horst Melcher, President, Deutsche Telekom KK
        • Masaaki Takenaka, VP, Global R&D Group, Research & Development Planning Department, NTT

        2:55 PM

        Afternoon Break & Refreshments Served in the Exhibition Hall

          15:50 PM

          Delivering a High Quality Viewing Experience and Monetising IPTV

        • Empowering the user to take control of their viewing experience
        • Dramatically enhancing user experience through customisation
        • Techniques for monetising the IPTV offering
        • Ericsson's end to end solutions ensuring high-quality, high-capacity broadband services for both fixed and mobile access

          • Eugene Sarmiento, Head of IPTV Sales Development Ericsson

          4:10 PM

          Operator Case Study: Deployment Considerations For New Start-Ups

        • Ensuring adequate reach through DTH and hybrid means
        • Defining an effective rollout and development strategy to suit the market
        • Negotiating and working with major studios and rights owners to secure the best deals
        • Expectations for IPTV ? where is the market heading?
        • Customer retention strategy ? the importance of good relationship management

          • Ching Min Cheng, Director of Multimedia Business, Chunghwa Telecom, Taiwan